genoa

Pesto tourism at the Mercato Orientale (Genoa)

Pesto tourism at the Mercato Orientale (Genoa)
The Mercato Orientale, Genoa’s most celebrated food market is gaining a reputation as a laboratory of tourism innovation thanks to a flagship pilot initiative focused on “pesto tourism”. Markets are microcosms which reveal the deepest and truest identity of places. They are pivotal resources and assets (both socioeconomic and cultural) for tourism destinations, be they ...

Pesto calling. Live like a Genoese for a day

Pesto calling. Live like a Genoese for a day
Food and wine: Genoa and Liguria launch pilot experiential tourism project  Which is the best way to safeguard local identity and traditional products? Year after year, article after article (as readers of Ligucibario know), my answer remains the same: clever, targeted promotion – I live in Liguria, a region where outstanding food&wine quality is often ...