biodiversity

Pesto tourism at the Mercato Orientale (Genoa)

Pesto tourism at the Mercato Orientale (Genoa)
The Mercato Orientale, Genoa’s most celebrated food market is gaining a reputation as a laboratory of tourism innovation thanks to a flagship pilot initiative focused on “pesto tourism”. Markets are microcosms which reveal the deepest and truest identity of places. They are pivotal resources and assets (both socioeconomic and cultural) for tourism destinations, be they ...